ADVANTIS DNA
DNA FOR GEN X TO GEN Z

Hayleys Advantis is a logistics behemoth. In fact, it's the largest logistics company in Sri Lanka, handling planes, trains, ships, engineering and storage. The operation relies on a tonne of people spanning multiple generations. Was the Advantis way resonating with all ages in all countries?


 

 

 
 

 

 

 

 

 

 

 

 
 

 DNA profiling offered a modular, and somewhat binary-looking, creative source for the logo and secondary visual elements. Subverting ‘generic corporate' was very much top of the agenda. So we painted authentic and yet disruptive brand picture. We also waded through a sea of data to create a clear and actionable mission, philosophy, value system, purpose and spirit for Advantis.