JEAN LONDON
REFINE TO DEFINE

Jean London is progressive. Disrupting the jewellery industry in ethos and product. The company is redefining notions of the feminine and its physical manifestation. Forget the artificially manufactured red rope of exclusivity. Jean is innovating around inclusivity. The spirit was there in the abstract. We just had to refine and define


 

 

 

 

 

 

 

 

 
 

 

 

 

  
 

 

 

 
 

We stood on a firm brand foundation – especially regarding aesthetics. The super-engaging part of the process centred around extracting definitive ideas from aethereal thought. We dug and discovered; The adjectives that guide us. The principles that bind us. The idea that defines us.