LITTLE K
A NEW INCARNATION FOR A BBQ ICON

Scanning socials we saw that little faces were popping up more and more in the feed. Parents and kids bonding over flames and flavour. We saw an opportunity to create a special BBQ club for little ones – the Little K flame burst into existence.

The Big K Chef logo is iconic within the BBQ industry. What if we could leverage that prominence and flip it? We focussed in on the hat, creating a new character – Hatty the Little Chef. Next we developed a digital sign up process, and new club members received a welcome pack and a monthly content email.