Contrast is evocative. And there's room to play within the juxtaposition. Familiar with the alien. Traditional with the contemporary. We create polarities and make the emotional pendulum swing. For YOU By The Wax Museum, simplicity and the complex engage between brand and interior respectively.

















As the beauty salon name is YOU, we devised a mostly neutral brand ID as ‘you' could be anyone. Now people can project themselves onto the brand and give it a meaning relative to themselves. Simplicity. For the interior we went the other way – fully complex. Blending the vintage with modern Sri Lankan nods, we designed multiple experiential zones throughout the salon.