LEXUS IS
A DIGITAL DM HYBRID
The Lexus IS was hitting Print DM. But often words exit the hyperbolic spin cycle bereft of meaning. Photography helps sure. But sleek and sexy is so normalised. Digital integration elevated concept. Add a smartphone into the mix for an experiential flicker of the driving experience.
The Lexus IS instrument cluster and combination meter is jaw dropping. Ignition triggers a kinetic animated display. We replicated the process on video and linked it to a URL. Simply enter the URL into your smartphone, place the phone on the blank space on the dashboard in the print, and start the virtual ignition on screen. Touch triggered a torrent of test drives.
COLOMBO
LONDON