NANDO'S
SAME DOG. NEW TRICKS.
When a client mentions ‘fraudulent chicken claims' it' shard to hold in the LOlage. But this was Nando's problem. Their popular loyalty scheme was analogue. Stamps and cardboard– ripe for hijinks and shenanigans. We took the scheme digital.
How to position the evolution? Analogue cardboard had its issues. Lose the card and there's no record. Leave it in your jeans, pop them in the washing machine and say goodbye. We juxtaposed these negatives with the benefits of both a digital system and the plastic card. The launch was a smash with 1.4 million new cards registered in year one.
COLOMBO
LONDON