BEEFSTEAK BUS CAMPAIGN
BUS-T A MOVE

We see bus ads all the time. So how to make our new Beefsteak Club bus ads more of an event? A simple spot, capture, win campaign was enough. People's eyes were peeled. Brand awareness on the rise. 

The graphic style stayed true to the slightly retro and vintage aesthetics. While the contrasting white illustrative overlay added a secondary element for visual pop.