BIG K BBQ AWARDS
WIN THE COVETED ‘CHEFFY'
Our Big K SM campaign strategy is all about firsts. True authority leads after all. Yes, charcoal companies sponsor BBQ comps and events, but none have their own awards. Big K was the first. And winning a ‘Cheffy' became an obsession within the culture.
A simple yet symbolic award design. Killer categories. Maxed-out engagement. We even banged out a Little K Chef award for the young grillers. Ultimately a catalytic campaign like this, runs itself. We just curate the crowd-sourced.
COLOMBO
LONDON