BIG K BLACK CARD
THE RAREST OF THE RARE
Scarcity breeds desire. The idea is ancient. And the Black Card concept is nothing new – thanks Nando's. However we inserted our four-cornered friend within a new paradigm. The BBQ world.
The Big K Black Card gave one lucky winner free charcoal for a year. The customised design is sleek, sexy and premium. For the campaign we followed a classic teaser, activation and amplification model - taking inspiration from Japanese horror flick The Ring.
COLOMBO
LONDON