BIG K – STEAK OR BREAK GRILLING BATTLE
GETTING TO THE MEAT OF THE MATTER

Simple participation mechanics always boost campaign involvement – like voting. So, we cooked up the Big K Steak or Break grill battle. 8 volunteer cooks (the Big K Fanatics). 3 rounds of steaks judged by the community. One winner.


 

 

 

 

 

 

 

 

 
 

 

 

 

  
 

 

 

 
 

Meat + Fire = social success! We were inundated with volunteers as well as hundreds of likes and comments per battle. Followers of cooks in the comp also followed Big K. And the debate raged on long after the battles were done.

 
 
Big K social media campaign - Steak or Break | Clan B gallery image 1
Big K social media campaign - Steak or Break | Clan B gallery image 2
Big K social media campaign - Steak or Break | Clan B gallery image 3
Big K social media campaign - Steak or Break | Clan B gallery image 4
Big K social media campaign - Steak or Break | Clan B gallery image 5
Big K social media campaign - Steak or Break | Clan B gallery image 6