PUMA FOOTBALL
JACK OF ALL TRADES. NEW MASTER OF ONE.
Puma Football was a strange creature. The predatory feline had small market share comparable to the omnipotent Swoosh and the striped juga nought. Sure Puma had edge, fashion and funk on lock – but without a characteristic singularity. Ballers and fans couldn't quite identify what Puma Football was all about. We ditched the stylised player shoots and over reliance boot fetish content. The answer lay in the grassy four-cornered trench. Real football content from a real footballing mind.
Football first. Brand second. This meant tactics and tekkerz over logos and boots. Debates and data rather than promo and product. Formations and strategy for all. The Facebook audience grew from 240,000 to one million in 6 months. Peeps craved the real. We delivered.
COLOMBO
LONDON