DESIGN
A PHILOSOPHY OF PRACTICE AS EXPERIMENT

People are way too precious about design. Principles are sacrosanct. Perfectionism a ball and chain. The responsibility of creating something from nothing weighs heavily on the mind. To us, design is a fluid concept. Parameters move and shift. Methodology adapts to its environment. There is no right and wrong – just potential solutions. Outcome is mere end manifestation. The beauty lies in the process itself.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

The creative urge is insatiable. No matter how much we feed it, the longing for more persists. Our minds are infinite universes containing infinite ideas. This is liberating. We don't obsess over one idea. We don't reverse engineer scenarios to fit our thinking. We create, assess, keep or discard. And we do this over and over again. Codes of causality run indefinitely.