DESIGN
A PHILOSOPHY OF PRACTICE AS EXPERIMENT
People are way too precious about design. Principles are sacrosanct. Perfectionism
a ball and chain. Design is a fluid concept. Parameters move. Methodologies evolve.
There is no right and wrong – just potential outcomes. Beauty lies in the process not
the result.
The creative urge is insatiable. No matter how much we feed it, we need more. Our
minds are universes containing infinite ideas. This is freedom. We don't obsess over
one concept. We create, assess, keep or discard. And we do this over and over
again.
COLOMBO
LONDON