BRAND GUIDELINES
THE MECHANICS UNDER THE HOOD
Brand guidelines are technical right? A misconception. Escape the black and white
of the binary. Imagine the living embodiment of brand expression. Each detail is a
gene, forming a wider strand of DNA within the brand chromosome. Brand guidelines
are a living organism of identity.
Avoid M Night Shayamalamism and don't get it twisted. Brand guidelines are
mathematical and scientific. But going back to the human analogy, yes we're
showing internal organs and how they work, but we're also defining appearance,
behaviours, value-systems and of course, the soul.
COLOMBO
LONDON